As a web host, how do you add value to your client base?
Throughout the past decade, we have experienced major advancements in the technology industry; especially, in relation to the variety of software programs available to maintain strong client relationships and attract new clients and top talent.
Previously, finding clients was a relatively simple process. All you had to do was set up a website and use Google AdWords; that was a wrap! Of course marketing efforts have become more difficult and costly due to increased competition.
As mentioned on one of our recent webinars, most hosting related keywords on Google AdWords are well over $40 per click which makes the cost to acquire a client astronomical for web hosts.